The home and housewares industry is moving into the heart of an important year for resetting growth prospects after the unexpected demand swings of a pandemic.
Suppliers and retailers are planning now to develop and curate the right mix of products as consumer home goods purchase motivation moves post-pandemic from more transactional to more aspirational, to be influenced by a wider range of differentiating variables.
The HomePage News Consumer Outlook Report reveals key purchase intent findings from a nationally projectable online survey by Morning Consult of some 4,000 U.S. prospective home product shoppers heading into 2023. This year’s report also reveals how consumer purchase intent has evolved since the first Outlook survey was fielded a year ago.
Through detailed charts and exclusive analysis, the comprehensive report reveals consumer purchase decision factors in 18 core home and housewares categories:
- Bakeware
- Cleaning Tools
- Cookware
- Cutlery
- Dinnerware
- Drinkware
- Flatware
- Floor Care Electrics
- Glassware
- Home Environment
- Kitchen Electrics
- Kitchen Textiles
- Kitchen Tools & Gadgets
- Luggage & Travel Accessories
- Outdoor Living
- Personal Care & Wellness
- Pet Accessories
- Storage & Organization
For each of the categories, the survey reveals which products consumers plan to buy; retail channels in which they expect to shop; and key product attributes and lifestyle factors expected to influence their purchase choices.
The HomePage News 2023 Consumer Outlook Report serves up a detailed guide that can be used in the coming year by home and housewares suppliers and retailers to bring informed insight and precision to their strategic efforts to sustain high demand, inspire purchasing and optimize consumer satisfaction.
Read the full report.
