Consumers are returning to their in-store shopping routines, according to a recent Mastercard survey, but 56% of respondents continue to prioritize online shopping this holiday season.
The Mastercard survey findings included:
- A majority of shoppers, at 63%, said they are more likely to buy a gift card/prepaid card rather than a physical or experiential gift this year, and 41% said gift cards are the top item on their own wish lists. Gift cards are the top present consumers are giving to parents/grandparents, with 21% of consumers saying they had tapped that option. Gift cards also are the top choice for siblings, other relatives and best friends, all at 23%, as well as coworkers, at 16%, and clients, at 12%.
- One in five shoppers would like a gift that gives back to a good cause this year, a level of interest that’s higher than it has been in the past, Mastercard noted. Millennials are more likely to prioritize giving back with 27% saying gifts that give back to a good cause are higher on their wish list. next are Gen Xers at 15% and Boomers at 18%.
- Charitable causes shoppers are most interested in supporting include wildlife conservation, at 37%, and environmental protection, health and food banks, and social services, all at 30%.