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The Inspired Home Show returns to Chicago’s McCormick Place this week (March 4-7) at a critical juncture in the pursuit of new growth by the home and housewares business.

Non-exhibitors pulling buyers away from the show floor is a disservice to exhibitors and an especially problematic practice at a time when trade show organizers are working diligently to reestablish their integral place on B2B marketing schedules.

If there is a promising subplot to the overall softening of sales, it might be the all-out resurgence of at-home entertaining this past holiday season.